Producer demonstration sites
MLA’s Producer Demonstration Sites (PDS) program aims to increase the rate of adoption of key management practices and technologies that improve business profitability, productivity and sustainability. This is achieved through supporting livestock producers working in peer-to-peer groups to pursue new skills, knowledge and management practices applicable to their own commercial livestock production systems.
The program is intended to support producer groups who have identified a new practice identified to improve business performance. MLA offers funding to support the demonstration and extension of knowledge and skills related to the new practice to the core producer group and more widely amongst the groups networks, resulting in widespread adoption of practices shown to improve business performance. A key part of the program is measuring producers knowledge and skills at the outset of the project, and again at the completion to understand how successful the project has been, and how keenly they are adopting the practice.
Nationally, MLA has over 60 PDS projects in progress across a broad range of topics.
FAQs
There are two funding options available to producer groups wishing to participate in the PDS program, Levy and Co Contributor.
Producer groups wishing to engage in a Levy PDS project can apply for up to $25,000 per year, for the length of the project.
Groups wishing to engage in a Co-contributor PDS project can apply for up to $50,000 per year (plus access fee), for the length of the project. Co-contributor projects require producer investment (cash) in the project, which is matched by the MLA Donor Company (MDC).
All producer groups will need to engage a facilitator who is experienced in group coordination and extension, monitoring and evaluation of on-farm practice change and communication and reporting.
Levy
- A plan to establish sites that demonstrate published or completed research outcomes/outputs
- A project concept that is driven by producers and addresses regional PDS priorities set by the Research Advisory Committees – SALRC, NABRC & WALRC. These priorities can be found in the Terms of Reference and are updated each year.
- Minimum of 2 years and a maximum of 6 years project period.
- Minimum of ten core producers and three sites preferred, flexibility for extensive regions and other projects e.g. genetics
- A suitably skilled facilitator experienced in group coordination and extension, monitoring and evaluation of on-farm practice change and communication and reporting, to oversee the demonstration.
- Active extension and communication activities to extend key messages and learnings beyond the core group.
- A monitoring, evaluation and reporting (MER) processes to demonstrate producer engagement, practice change and benefit to the production businesses and wider industry.
Co-contributor
- A plan to establish sites that demonstrate published or completed research outcomes/outputs
- A project concept that is driven by producers and addresses industry priorities identified in Red Meat 2030 and the MLA Strategic Plan.
- 25% cash contribution from core producers involved in the project.
- Minimum of 2 years and a maximum of 6 years project period.
- Minimum of ten core producers and three sites preferred, flexibility for extensive regions and other projects e.g. genetics
- A suitably skilled facilitator experienced in group coordination and extension, monitoring and evaluation of on-farm practice change and communication and reporting, to oversee the demonstration.
- Active extension and communication activities to extend key messages and learnings beyond the core group.
- A monitoring, evaluation and reporting (MER) processes to demonstrate producer engagement, practice change and benefit to the production businesses and wider industry.
MLA calls for the preliminary application of PDS projects that aim to improve the profitability, productivity and sustainability of sheep and beef cattle enterprises on an annual basis (typically in April of each year).
The 2021-22 PDS annual project call is now complete. Key dates for the 2022-23 project call will be released in late 2021.
Key resources to assist in preparing your application:
- Development of a communication plan.
- Development of a monitoring an evaluation plan.
- Pre and post project surveys of core and observer producer participants.
- Submission of a report on the projects progress and results at 6 monthly intervals.
- A final report when the project is complete.
- An annual teleconference between MLA, MLA PDS Coordinator, Producer Group Chair and the PDS facilitator to review progress.
Find out more
- PDS Promo video
- PDS webinar - this webinar covers an overview of the PDS program, different funding mechanisms, what is involved throughout the lifetime of the project and the resources available to establish a proposal and undertake a project.
Project Facilitator Resources
Contact us
Hilary Connors
Project Manager – Producer Demonstration Sites
T: 0427 467 608
E: hconnors@mla.com.au
Or
Russell Pattinson
MLA National Producer Demonstration Site Coordinator
T: 0419 872 684
E: miracledog@bigpond.com
Or
Maria Thompson
MLA Producer Demonstration Site Coordinator
T: 0411 961 545
E: maria@agstarprojects.com.au