International Trade Shows

With the Australian red meat industry facing increasing competition in global markets, MLA, in collaboration with industry, must promote the industry’s superior points of difference.

Trade shows are an important business development activity that enables our industry to increase the awareness and penetration of Australia’s quality and integrity systems that set Australian product apart from the competition.

Through business development activities, such as trade shows, MLA aims to: 

• Build or maintain customer awareness of Australia’s positive attributes (safety, quality, MSA) within target markets

• Build or maintain customer preference for Australian red meat (relative to core competitive set) within target markets

If you are an MLA member, licensed red meat exporter or red meat processor and are interested in any of the below trade shows, please contact Raelene Fowlds: rfowlds@mla.com.au

Global tradeshows: a perfect platform to promote Aussie red meat