Collaborative Marketing Program

The Collaborative Marketing (CoMarketing) Program aims to build the marketing capability of red meat brand owners to:

• Develop insights driven brand marketing strategies and effective marketing plans
• Build awareness and preference to purchase Australian branded red meat products
• Create customer loyalty and sustainable brand growth, and
• Deliver added value back down the supply chain to producers.

Aligned to the MLA Global Markets Strategy, the CoMarketing Program supports brand owners develop and implement effective:

1. Brand marketing strategies
2. Business development activities
3. Brand building activities

Go to CoMarketing website to review the legal terms, program guidelines and what costs are eligible.